Take the Guesswork Out of SEO and Focus on Your Small Business
- Amy Reichert
- Sep 13
- 2 min read
Updated: Sep 14
Running a small business is tough enough. You’re managing sales, operations, customers, and everything in between. The last thing you want to spend hours worrying about is how to get your website to rank on Google. That’s where SEO optimization comes in. When done right, SEO helps your business get found by the right people, at the right time. But when it’s done wrong, it’s wasted effort.
One of the most overlooked SEO strategies is using H1, H2, and H3 tags correctly. These simple heading tags can make the difference between your website showing up on page one—or being buried where no one will ever see it.
What Are H1, H2, and H3 Tags?
Think of heading tags as the structure of your content:
H1 tag = Your page’s main topic (only one per page)
H2 tags = The main sections of your content
H3 tags = Sub-sections that support your H2 headings
Search engines scan these headings to figure out what your page is about. If they’re not optimized with the right structure and keywords, your site may struggle to rank—even if you’ve written great content.
Why Heading Tags Matter for Small Business SEO
When you’re competing for visibility, you can’t afford to ignore details that help you rank. Optimized headings are important because they:
Boost Search Rankings – Google uses heading tags to determine relevance. Well-structured headings with keywords help your site get noticed.
Improve User Experience – Customers don’t want to scroll through endless text. Headings make your content easy to skim and understand.
Keep Visitors on Your Site Longer – Clear, organized content encourages people to stay, which signals to Google that your site has value.
Drive More Conversions – Headings are the perfect place to highlight your services, include calls-to-action, and guide people toward contacting you.
Why You Shouldn’t DIY Your SEO
Sure, you could try to do this yourself, but as a busy small business owner, your time is valuable. SEO isn’t just about putting words on a page. It’s about creating a strategy that helps your business stand out in search results, attract more visitors, and turn them into customers.
That’s where we come in. As digital marketing professional, I know how to structure and optimize your website so you can stop guessing and start seeing results. My goal is simple: take SEO off your plate so you can focus on running your business.
👉 Learn more about my digital marketing services and how I can help your business grow.
Final Thoughts
If you’ve been struggling with SEO, you don’t have to keep spinning your wheels. By optimizing something as simple as your H1, H2, and H3 tags, you can improve your rankings, attract more customers, and finally make your website work for your business—not against it.
Stop stressing about SEO. Let me handle the strategy so you can focus on your small business and win in the search results.
🚀 Ready to Get Found on Google?
Stop guessing and start growing. Let’s work together to optimize your website, improve your rankings, and bring in more customers.